Apple leans on Samsung for iPad displays, says researcher
Apple just can't seem to shake Samsung. Despite the two companies' bitter legal battles, Samsung became the largest supplier of iPad displays in the first quarter, according to DisplaySearch.The market researcher said Samsung Display reclaimed its position as the top iPad display panel supplier, shipping 5.2 million units of 9.7-inch panels with a resolution of 2,048x1,536, accounting for 62 percent of total shipments of that display size and resolution, according to a report from BrightWire News, which cited a ZDNet Asia (Korean language) report. Related storiesThe Apple A8 'fab' enigma: Is it TSMC, Samsung or both?The displays with those specifications are used by Apple for the iPad Air and iPad with Retina display. LG Display, also a major display supplier to Apple, saw its share of that display size/resolution plunge to 38 percent in the first quarter from about 61 percent in the fourth quarter of 2013. Apple said that sales of iPads declined 15.9 percent when it reported its second quarter results on April 23.It should be also noted that Samsung is not out of the running as a future purveyor of processors to Apple, despite Taiwan Semiconductor Manufacturing Company's (TSMC's) expected participation as a supplier to Apple of the next-generation A series processor. Apple could still source the next-gen so-called A8 processor from Samsung as well as processors beyond the A8, according to VLSI Research.
Apple launches tool for creating iAd mobile ads
Apple launches tool for creating iAd mobile ads
Apple has rolled out a new tool for developers looking to create ads for iAd, the company's mobile-ad platform.Launched yesterday, the new iAd Producer is designed to help developers create, test, and launch mobile-ad campaigns to run under iAd. Freely available to any paid member of Apple's iOS Developer Program, iAd Producer runs under Mac OS X 10. (No word from Apple on a possible Windows version.)The software presents a visual design layout in which developers can specify the device they wish to design for and then see how their ad would flow from page to page. Developers can choose from a variety of templates, components, and animations to build their ads. In the final stages, iAd Producer will validate the ad to track down any errors and then optimize the various files that make up the ad.iAd Producer uses HTML5, CSS3, and JavaScript as the technologies behind the ads. Less experienced programmers can stick with the basics to build their ads, while more advanced developers can tap into JavaScript programming and debugging to fine-tune the code behind.By using HTML5 and CSS3, iAd Producer also offers an alternative to Adobe Flash Professional, which many designers traditionally use to build mobile apps and ads. Apple, which has made no secret of its dislike of Flash, has engaged in a word of words with Adobe over such issues as the use of Flash vs. HTML5 as the standard for rich Web content.
Apple has rolled out a new tool for developers looking to create ads for iAd, the company's mobile-ad platform.Launched yesterday, the new iAd Producer is designed to help developers create, test, and launch mobile-ad campaigns to run under iAd. Freely available to any paid member of Apple's iOS Developer Program, iAd Producer runs under Mac OS X 10. (No word from Apple on a possible Windows version.)The software presents a visual design layout in which developers can specify the device they wish to design for and then see how their ad would flow from page to page. Developers can choose from a variety of templates, components, and animations to build their ads. In the final stages, iAd Producer will validate the ad to track down any errors and then optimize the various files that make up the ad.iAd Producer uses HTML5, CSS3, and JavaScript as the technologies behind the ads. Less experienced programmers can stick with the basics to build their ads, while more advanced developers can tap into JavaScript programming and debugging to fine-tune the code behind.By using HTML5 and CSS3, iAd Producer also offers an alternative to Adobe Flash Professional, which many designers traditionally use to build mobile apps and ads. Apple, which has made no secret of its dislike of Flash, has engaged in a word of words with Adobe over such issues as the use of Flash vs. HTML5 as the standard for rich Web content.
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